Standard ads

Standard ads combine moderately provocative and neutral teasers which promote news and products, the visuals meet the criteria for neutral ads while colloquial words, slang, relevancy bias, fictional stories or characters are allowed.

Standard ads

Categories of advertising:

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Standard ads

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Here the two types of demand are combined in a reasonable way and a reasonable profitability is achieved.

Visual: template, ad unit size, number of teasers, background color, etc.;

Only news- or only product ads;

Ads mentioning certain people can be disabled or those implying negative attitudes towards certain people can be restricted individually after your manager’s approval;

It is important to keep in mind that the more requirements you impose, the less campaigns appear on your website, thus your ad revenues decrease. This is why we recommend you do not disable too many topics or teasers at the beginning.

Profitability:

When in case of working with your website certain policies, requirements, or restrictions are applied, please inform your personal manager. Then we’ll come up with a test page where you’ll see all the selected campaigns and make sure they match your request.

Ad unit options:

Certain topics of ads can be restricted.

For instance, you do not like an ad teaser promoting a remedy for nail fungus or news with a certain politician mentioned in the ad unit, then you notify your manager who’ll modify the ad unit content for your particular website.

A standard ad unit sample: